Star Wars Bloxels is available today here and at retailers nationwide for $49.99. Already used as a fun tool in classrooms to help kids understand the basics of coding, and brought into homes by parents who want to help prepare their young ones for the tech-focused careers of tomorrow, the new line of Bloxels is going to make technology and programming even more fun and accessible than ever. Bloxels provides kids with a highly-accessible video game creation platform where they get to act as the game designer, artist, storyteller, publisher and player, giving them a fun introduction to the world of video game development. LOS ANGELES, CA-November 15, 2017-Mattel, Inc. (NASDAQ: MAT) and Pixel Press today, in collaboration with Lucasfilm, announced the introduction of Star Wars™ Bloxels®, letting curious-minded and creative young Jedi create their own video games in a galaxy far, far away with their favorite characters and stories. MATTEL LAUNCHES STAR WARS™ BLOXELS® FOR ASPIRING YOUNG JEDI AND VIDEO GAME DEVELOPERS-IN-TRAININGįans Can Embrace the Force and Learn the Basics of Programming and Coding by Creating Their Very Own Video Games Using the Bloxels Blocks Beginning Today
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